Co-founded in 2008 by Hirofumi Kiyonaga (SOPHNET.) and Hiroshi Fujiwara (Fragment Design). Uniform Experiment was developed as an experimental project on men's clothing. Taking a traditional men's "uniform" and introducing elaborate graphics, materials, and colour has allowed Uniform Experiment to break from existing rules in men's fashion. Several themed sub-lines exist within the brand including "U.E.NAVY" and "White Line."