Alessandro Pungetti and Paul Harvey founded Ten c after fulfilling
their former design positions at C.P. Company and Stone Island. The outerwear
specialists named the brand after the Danish fairy tale “The Emperor’s New
Clothes” by famed writer Hans Christian Andersen. The brand embodies the
message behind the folklore to look beyond what is told and towards true value
in reference to fleeting fashion trends and the true value in creating quality
garments. The brand is exclusively made in Italy but captures influences from Japan
represented in their Imperial Seal Chrysanthemum logo and the use of fabrics developed
with Japanese specialists. Ten c focuses on creating forever-lasting pieces
through quality craftsmanship and timeless designs. Each piece is crafted and
conceived meticulously with the aim of being a part of life as it ages and
molds accordingly to the wearer. To ensure that the garments ca be versatilely integrated into all aspects of life, every piece in the collection is designed with modular intent and can be customized with additional liners and hood.