Established by Hirofumi Kiyonaga in 1998 under the label "SOPH.", the brand's concept hasn't changed much since then. Aiming to create casual, yet sophisticated clothing for everyday wear, each collection focuses carefully on materials, detailing, and function. In 2002, the brand changed it's name to "SOPHNET." and expanded its collection to include influences from the street, the outdoors, and traditional men's fashion.