Contemporary cordwainers- BePositive was created in 2007 under the efforts of Italian street wear purveyors SlamJam. The footwear initiative was established with the intentions of combining contemporary styling, functionality and comfort with elegant aesthetics. Through over two decades of retail operation, Slam Jam's innovative research infuses the best elements from a multitude of footwear categories. BePositive utilizes traditional Italian craftsmanship to ensure authenticity in production, while modern elements are injected for comfort and timeless endurance through fleeting trends. A harmonious execution of form fits function in amalgamations of heritage and modern footwear.