Since the company’s inception nearly a
century ago, Adidas focal point has been on designing clean and functional
footwear- with the goal to produce the best sport shoe possible. Classics such
as the Stan Smith and the Superstar have remained staples in most sub-cultures,
and with their ObyO initiative, were seeing the return of the brands limited collaborations with the likes of Kazuki Kuraishi and other elite designers displaying exciting and innovative pieces without compromising their initial spirit.